Achieve your enrollment and revenue goals with clarity, context, and confidence.

Every institution has goals. Some are straightforward. Most are not.

You may be trying to grow your class, improve net tuition revenue, expand into new markets, stabilize discount rate, or strengthen retention outcomes—all at the same time.

MARKETview is built to align directly to those goals and give you the visibility and direction needed to achieve them. Instead of operating in a vacuum, you can see how your institution’s performance compares to the market, understand what is driving your outcomes, and take action earlier in the cycle than ever before. Investment in preparation not prediction.

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Enrollment goals are complex. The way you approach them should be too.

Every MARKETview partnership begins with a deep understanding of that institution’s goals. From there, MARKETview identifies the Critical Elements needed to reach those goals. Critical Elements are the characteristics of the key student populations most important to an institution’s enrollment goals, providing insights that identify areas of opportunity for achieving enrollment and revenue success.

These Critical Elements may include:

Geographic distribution of applicants
Conversion rates by academic interest
Yield patterns across income bands
Engagement levels across communication channels

Tracked daily, Critical Elements enable MARKETview partners to move beyond surface-level metrics and understand their enrollment funnel.

Example: An institution sees an increase in applications but deposits are lagging. With MARKETview, they can determine whether yield is lower than their peers, specific populations are underperforming relative to the market, or pricing and financial aid strategy is impacting decisions.

Most institutions try to manage these pieces independently, without a clear understanding of how they intersect, or how they compare to what is happening across the market. MARKETview changes that by giving you a unified, real-time view of your performance in context.

Different goals require different strategies. MARKETview supports all of them.

Enrollment Growth (Admissions View)

Increase headcount by identifying new sources of demand, expanding geographic reach, and improving yield across the funnel.

Financial Performance (Financial Aid View)

Improve net tuition revenue and optimize discount rate by understanding pricing sensitivity and competitive positioning.

Retention and Student Success (Retention View)

Recruit and enroll students who are more likely to persist, using data to identify risk earlier and shape your incoming class.

Prospect Development and Marketing Efficiency (Prospect View)

Identify and engage the right students earlier, improving the efficiency and effectiveness of your outreach and search strategy.

Each of these goals can be pursued independently, but they are most powerful when managed together. MARKETview helps you understand how your goals intersect and what actions you can take to reach them.

Your Goals Are Our Goals

A partnership with MARKETview begins with a strategic workshop where we discuss what you want to accomplish – from attracting more Pell-eligible students and increasing in-state enrollment to generating greater net tuition revenue, achieving retention goals and more.

We then determine the Critical Elements for your success, establish daily performance monitoring and provide expert consultation on actionable steps for reaching your goals.

Take a closer look at MARKETview

Features

Average weeks to implement

24/7

Access to the platform, unlimited licenses per school

250+

Student-level filters

Centralize your decision-making

MARKETview seamlessly consolidates your institution’s data sources and augments them with consumer data, allowing you to make more informed decisions about where to allocate resources and make investments – all in one convenient place.

Additional Features

Integrated and Filterable Dashboards

Connect all your institutional data sources including CRM, SIS, ERP, and Financial Aid tools to easily view and query dashboards through 250+ student-level filters for intelligence on the populations that matter most to you.

Board Education and Presentation Support

Access hands-on, customized support to create more compelling data-informed presentations to use with your president, trustees, faculty and other high-level institutional leaders.

Light-Speed Implementation and Access

Start in weeks, not months for more immediate value. We’ll connect your data set to our platform (which works with any CRM on the market) and issue unlimited user licenses to your team.

“The MARKETview team has built an entire research agenda around my key objectives.”
— James Miller, Associate Provost and Dean of Admissions at Seattle University

FAQs

When you sign a contract with MARKETview, our team of experts works with you to understand your institutional goals and then leverages our proprietary data to identify the elements critical to your success – in a way no one else can. We measure these elements daily and provide expert analysis and consultation on your progress and give you the actionable steps needed for success.

MARKETview includes data from point of first inquiry through to first year of retention from all of its partners. MARKETview’s partner institutions represent every region, size, shape, selectivity and affiliation.

MARKETview provides real-time data that is refreshed, monitored and accessible every day of the year.

The typical implementation timeframe takes approximately 4-6 weeks.

It isn’t at all unusual to have partners that compete with one another. In fact, it’s an advantage — especially when they share or recruit the same type of students. Student behaviors become more defined, market shifts more textured, and relevance across dozens of dimensions more magnified.

There is no limit on seat licenses in MARKETview.

MARKETview data and insights are available to partners 24/7 within the platform itself, within your CRM and in regular strategy sessions with your dedicated team of experts. In addition, we offer support for board presentations so key stakeholders have the right facts to make decisions.

Yes. MARKETview is platform agnostic and seamlessly connects to any system that contains student-level data.

Data is deidentifed and aggregated before it enters MARKETview so the confidentiality of your records is guaranteed. We are SOC 2 Type II compliant and regularly undergo vulnerability scans and penetration testing. Read more about our commitment to data security.

Yes, it is. From its inception, we designed the platform, data management, privacy, and use, and how we support partner decision-making to comply with FERPA and other well-known standards of Higher Education as guiding principles. For more details, please request a copy of our Client Data Security Whitepaper.

Start building a clearer path to your goals.

Talk to an expert to see how MARKETview can help you define your strategy, understand your market, and take action with confidence.