Real-time data insights, now powered by MARK — your AI insights analyst.

MARKETview works one on one with our partner institutions to understand what they want to accomplish. We then determine the Critical Elements for success and use our proprietary comparative analytics platform — now with MARK, our AI insights analyst, built right in — to provide customized, data-informed insights that are not accessible anywhere else.

Do More with MARKETview
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As higher education’s only aggregated and real-time data set, MARKETview harnesses the power of our comprehensive set of student records and augments them with household consumer data, giving you advanced context and perspectives built to address your specific enrollment and financial aid objectives. Now, MARK — our AI insights analyst — puts that entire dataset to work for you, answering your questions in plain English the moment you ask.

You’re expected to hit your numbers—without a full view of the market.

Every cycle, the pressure is the same: reach your goals. But the environment keeps getting harder. You don’t know how your class is shaping up until it’s too late to adjust. Your board expects growth. Your president expects answers. Faculty and campus stakeholders often don’t understand enrollment dynamics—but still expect results.

Most institutions are making high-stakes decisions using only their own data. That means you can’t see:

  • How your competitors are performing
  • Where students are shifting geographically or demographically
  • Whether your strategy is actually working relative to the market

You’re left making critical decisions with incomplete information—at the exact moment you need clarity.

Ask MARK: Advanced Market Intelligence at Your Fingertips

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Just Ask, In Plain English

Type a question like you would to a colleague, such as “How does my yield compare to my cohort?” MARK returns structured, data-backed analysis instantly. No dashboards to dig through.
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Introducing MARK

MARK is MARKETview’s newest innovation: an AI insights analyst built directly on our real-time, comparative dataset. It’s not a generic chatbot — it’s trained on higher ed’s specific decisions: yield, aid leveraging, retention risk.
See MARK in Action
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Compare Yourself to the Market, Instantly

Ask how your yield, deposits, or conversion rates stack up against peer and aspirant cohorts. MARK handles the benchmarking so you don’t have to.
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Your Comprehensive Solution for Enrollment, Financial Aid and Retention Success

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Know More About Your Students Sooner

Communicate more effectively with your inquiries by gaining an earlier understanding of each student’s socio-economic profile, Pell eligibility, likelihood to apply, and more.
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See Beyond Your Campus Like Never Before

Let the proprietary MARKETview platform give you unprecedented visibility into finding the students you desire and knowing how you compare to peer schools with data refreshed daily for current and future class years.
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Evaluate ROI Through an Objective Lens

Access unbiased data to see the effectiveness of your recruitment investments against other schools. For example, easily compare your Search performance relative to peer and aspirant institutions.
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Allocate Financial Aid Using the Latest Strategies

Take a modern approach to financial aid leveraging by beginning optimization up funnel to effectively influence the composition of your inquiry pool versus relying solely on yield strategies and discounting.
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Enroll Students Who Are More Likely to Retain

Understand the attrition risk of your inquiry pool – on an individual student level – through objective reporting. Plus, see how your retention rate stacks up to National, Public and Private Cohorts.
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Benefit From Expert Guidance

Take advantage of exclusive insights through unmatched analysis, actionable next steps and monthly consultation sessions with the MARKETview team of higher ed experts, leaders and scholars.
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MARKETview is my go-to platform to structure our projections, determine where to spend money, and measure our success.

— Robina Schepp, Vice President for Enrollment and Placement, Pace University Pace logo

YOUR SOURCE FOR HIGHER EDUCATION TRENDS

We see market shifts as they happen and share that information and knowledge with you. Check out some of our most recent articles, webinars, and content downloads.

More Resources

See how enrollment leaders are using MARKETview in practice.

MARKETview is my go-to platform to structure our projections, determine where to spend money, and measure our success.

Enrollment Leader, Partner Institution

MARKETview gave us the market context we never had, so we finally know how our aid strategy stacks up against peer institutions.

VP of Enrollment Management, Partner Institution

Working with MARKETview, we flagged retention risk in the entering class months earlier than we could before.

Dean of Admissions, Partner Institution

MARKETview partners consistently outperform national benchmarks.

MARKETview institutions routinely outperform national benchmarks in:

  • Headcount
  • Net Tuition Revenue (NTR)
  • Discount Rate
  • Retention

But just as important, they gain clarity. They can:

  • Understand why they are ahead or behind
  • Communicate results confidently to leadership and other stakeholders
  • Justify strategic decisions and resource needs with objective data

The clarity and confidence you get with MARKETview is just as valuable as the outcomes themselves.

The best way to understand how MARKETview can help your institution is to see for yourself.

Our team would love the opportunity to share a custom demo experience based on your unique goals.

Schedule a Demo
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