Recruit and enroll students who are more likely to persist.

Retention doesn’t start after students arrive on campus—it starts with who you enroll. Every decision you make in recruitment, pricing, and positioning shapes not only your incoming class, but your future retention and student success outcomes. MARKETview identifies which students are most likely to retain—and how your enrollment strategy is influencing those outcomes.

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An Enhanced View Into Your School’s Retention Performance

Understand Your Market Position

Our comparative market analysis shows how your retention rate stacks up to National, Public and Private Cohorts in the MARKETview platform.

Apply Student-Level Filters

We use our 250+ student-level filters to identify the Critical Elements for achieving your specific retention goals.

Gauge Attrition Risk

By linking up-funnel behavior with historical student characteristics, MARKETview can provide attrition risk scores at the individual student level.

Target the Right Students

Through our retention-focused recruitment strategy, you gain a one-of-a-kind advantage in recruiting students most likely to retain.

You can’t fix retention after the fact.

Most institutions discover retention problems after a class has already enrolled—when it’s too late to change the mix of students you recruited. By then, the only tools left are reactive: outreach campaigns, targeted advising, last-minute interventions. Retention starts long before a student sets foot on campus. It starts with who you recruit.

MARKETview connects enrollment behavior with retention outcomes.

MARKETview links your recruitment and enrollment data with retention and persistence outcomes, so you can see which recruiting strategies produce students who stay—and which ones don’t. That means you can start shaping a class for long-term success at the point of recruitment, not after the fact.

Retention performance compared to peer institutions
Persistence patterns by student segment
Relationships between recruitment strategy and retention outcomes

Retention outcomes are influenced by a combination of factors.

Retention isn’t determined by any single variable. MARKETview helps you understand the combination of factors that shape whether a student persists, including:

Student demographics and income levels
Up-funnel behavior linked to student characteristics
Academic interests and preparedness
Engagement levels during recruitment

Example: MARKETview can show you how retention rates vary across different populations within your incoming class—so you can see not just your overall retention rate, but which segments are driving it up or down.

Stronger retention starts with smarter enrollment.

Talk to an expert to see how MARKETview can help you understand retention risk, shape your incoming class, and improve student outcomes.