Align action with insight by harnessing services built on MARKETview data.

MARKETview gives you the visibility to make better decisions. Our services help you act on them. At MARKETview, we take an unbiased approach to how our partners choose to act upon the customized market intelligence we provide. Whether they use our data and recommendations to inform decisions within their own internal teams or with an external marketing or financial aid provider (as many institutions we work with do), seeing our partners succeed is all that matters to us. For institutions that need additional support, MARKETview offers a set of integrated services designed to execute strategy using the same real-time, comparative data that powers the platform.

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Financial Aid Optimization

Optimize your aid policy to achieve your enrollment and revenue goals with customized Financial Aid Optimization and Monitoring services. Our query-able, adaptive, interactive and dynamic simulation model incorporates MARKETview insights to provide data-driven recommendations on the strategic deployment of your institutional merit- and need-based aid to reach your enrollment and financial objectives.

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Marketing Services

Two Ocean integrates MARKETview intelligence into every aspect of your direct marketing program. Using a highly personalized approach, they provide enrollment marketing that more deeply engages students and parents. Take advantage of custom multi-channel programs for Student Search, Application Marketing and Deposit/Yield Marketing.


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List+ Services

Buying names is important and expensive. List+ capitalizes on MARKETview’s ability to identify your right-fit markets and student types and combines it with Two Ocean’s student recruitment expertise – resulting in a more effective way to inform your selections of names and the execution of the purchases themselves. Using comparative data, we can also show you how your purchased lists are performing against peer institutions or a special cohort.
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Two Ocean Marketing Services

Data-driven marketing that targets the right students at the right time. Two Ocean Marketing Services, powered by MARKETview, enables institutions to execute prospecting and outreach strategies with precision. Unlike traditional marketing providers, Two Ocean does not rely on volume-based name buys. Instead, it uses MARKETview data to:

  • Identify high-potential student populations
  • Determine where to focus outreach geographically and demographically
  • Optimize campaigns in real-time based on real behavior
  • Activate insights from MARKETview into messaging and creative strategy

This approach replaces static, broad campaigns with dynamic, real-time engagement tailored to each individual student. Two Ocean ensures your strategy is continuously refined using live market insights.

Financial Aid Optimization

Refine your pricing strategy with continuous, data-driven guidance powered by MARKETview. Financial aid optimization services help institutions improve net tuition revenue, yield, and overall financial performance. Paired with our proprietary Aid Studio tool, financial aid decisions are based on what is happening right now—not what happened last year. This approach ensures that your financial aid strategy remains aligned with both your goals and the market:

  • Ongoing monitoring of discount rate and yield performance
  • Comparative analysis of your pricing power against peer institutions
  • Identification of pricing sensitivity across student segments
  • Recommendations for adjusting aid strategy throughout the cycle

List+

Smarter prospect lists built from real market behavior. List+ provides institutions with access to highly targeted prospect lists informed by MARKETview data. Instead of relying on traditional list providers, List+ uses insights from MARKETview to identify students who are most likely to engage with your institution, apply, and eventually enroll. List+ ensures that your prospecting efforts are grounded in real behavior—not assumptions.

Interested in learning more? Schedule a conversation with one of our experts.

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