Your enrollment data—connected, visualized, and contextualized.

Your Work Powered by MARKETview

MARKETview is much more than a platform to check trends. It’s a decision-making system built to guide enrollment teams to have better outcomes in the work they do every day. A typical workflow looks like this:

• You open the platform and review funnel pacing—how inquiries, applications, and deposits compare to this time last year
• You immediately layer in market context—are you up or down compared to your peers or the market?
• You dig deeper by understanding performance at a granular level—by region, income band, or student behavior—to know exactly how specific student segments are pacing compared to the market

With this knowledge, you can act with confidence. For example:

• Move investments away from underperforming markets or list sources
• Identify high-yield segments to prioritize your outreach
• Build competitive financial aid policies for specific populations and predict their impact on yield and revenue

And every time you log in, you learn more about your performance. This loop of inquiry, understanding, and action is how enrollment strategy becomes proactive instead of reactive.

See the Full Picture

Inside the platform, you’re not looking at just your institution’s isolated performance—you’re seeing it contextualized by the realities of the market.

Enhanced Student Knowledge: Gain a clearer view of the students shaping your class. MARKETview combines student-level data with household-level consumer insights—covering 130M+ U.S. households—to help you identify, prioritize, and engage the populations that matter most, from Pell-eligible students to high-value segments. With real-time, full-funnel visibility and comparative context across 200+ institutions, you can see how these students behave, how you stack up, and how you’re tracking toward your goals, in real-time. The result: more precise targeting, smarter decisions, and a strategy grounded in how students actually act—not assumptions.

Unmatched Market Intelligence: See your enrollment performance in the context that actually matters—the market. MARKETview gives you a real-time view of how your funnel is performing not just internally, but relative to peers, aspirants, and broader institutional cohorts. You can evaluate key student populations, track shifts as they happen, and understand whether changes are unique to your institution or reflective of larger trends. This level of visibility surfaces opportunities you wouldn’t see otherwise—and gives you the data to act on them with confidence.

Meet MARK

When you need answers fast, ask MARK. With MARK, you can access MARKETview’s real-time, comparative data set faster and easier than ever. Just type in a question and get critical market context in seconds. It’s like having your own personal data analysis team available to answer your questions 24/7. MARK simplifies your MARKETview experience by:

• Providing structured explanations (as opposed to just raw data)
• Helping you seamlessly conduct deeper analyses within the MARKETview platform
• Reporting on how your Critical Elements are progressing…and much more

While the experience is simple and intuitive, every response is powered by the full depth of MARKETview’s proprietary data set. It’s not a new system for you to learn—it’s a more streamlined way to get the real-time, comparative context for achieving your enrollment goals.