Complementary vision for compounding value.

MARKETview is built to help enrollment leaders understand what is happening, why it is happening, and what to do next. It combines your institutional data with real-time, comparative market data and a structured process for turning that information into insight. The result is not just visibility—it is direction.

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MARKETview helps you reach your goals

Goal: Build an interested pool earlier

“The work we have done with you to have a better pool and search more effectively is paying off. We are building an inquiry pool that is applying more.”

Greg Eichhorn, Vice President for Enrollment, University of New Haven

Goal: Expand our national footprint

“This is a storybook ending. You were a major player in our success. We could not have identified the markets without a tool like yours.”

Tom Bear, Vice President of Enrollment, Rose-Hulman Institute of Technology

Goal: Increase Enrollment

“The goals I’m working towards rely on organizing our time using MARKETview data. This gets more of the right students into our pool, so we can increase our yield without spending money on simply increasing applications.”

Greg Matthews, Vice President of Enrollment Management, Western New England University

“MARKETview has provided more practical takeaways and more tangible insights than we ever imagined.”

— Steve Pultz, Assistant Vice President for Enrollment, University of San Diego

How our partnership works

1

Working together, we identify and articulate your goals.

 

2

The Critical Elements necessary to reach these goals are determined.

 

3

Your progress is tracked and measured daily.

 

4

We collaborate with you on the real-time, actionable steps for achieving your goals.

 

MARKETview isn’t just a platform.

It’s a way to power all your day-to-day work and decisions with the most robust student data set in higher education. When you partner with MARKETview, you receive:

  • A standardized, comparative data foundation
  • A clear framework for identifying what matters
  • Ongoing visibility into performance, updated daily
  • Expert guidance on where to act

The result is a new perspective for enrollment teams, enabling them to make better decisions about where to focus their resources so they can achieve their institution’s goals.

Step 1: Goal Identification

You have complex, nuanced goals and only MARKETview can deliver the individualized insight you need to reach them. Every institution has different priorities. You may be focused on:

  • Increasing headcount
  • Improving net tuition revenue
  • Expanding into new markets
  • Strengthening retention

A MARKETview partnership begins by clearly understanding and defining your goals so that everything that follows is aligned to them.

Step 2: Identify Critical Elements

MARKETview takes your goals and identifies your Critical Elements—the analytically informed insights that identify where areas of both opportunity and improvement exist for colleges. These are not generic metrics; they are highly tailored to your institution, your resources, and what you wish to accomplish. They represent the key student populations you must succeed with if you want to achieve enrollment success.

Step 3: Track Performance Daily

Once your Critical Elements are identified, MARKETview aims its comprehensive, comparative data set at them and tracks progress daily. We report on progress and send alerts when things are off track, much earlier than you would know otherwise. This allows you to:

  • See how your performance is evolving in real-time
  • Track funnel movement across the cycle
  • Understand true comparative context
  • Recognize shifts in behavior across populations
  • Identify opportunities to act immediately

Step 4: Take Action

Data alone does not improve outcomes—action does. MARKETview lets you see your Critical Elements performance and immediately act in the same CRM that you use every day:

  • Adjust outreach strategies and refine marketing and prospecting efforts
  • Optimize financial aid and respond to pricing sensitivity and yield patterns
  • Reallocate resources to focus time and budget where it will have the greatest impact

This allows you to influence outcomes while they are still being formed.

Insights available always.

Your time is precious and the pace of your work has never been faster. MARKETview provides insights when you need them, readily accessible within the platform through both dynamic reporting and MARK, our AI-powered chatbot. In addition to accessing insights in the platform, MARKETview is supported by a team of experienced enrollment professionals who understand the challenges you are facing, supporting you with recurring check-ins, analysis, and so much more.

Unsurpassed Results 

MARKETview partners consistently outperform national benchmarks for NTR, headcount, retention and other key objectives. 

From goal identification and measurement to expert evaluation and actionable steps, MARKETview is committed to achieving success on your terms.

Connect with us for a short, personalized demo.