Optimize your financial aid strategy with real market context.

Financial aid is one of the most powerful—and most complete—levers in enrollment management. MARKETview gives you a real-time view of your institution’s pricing power so you can compete with other schools for the students you want and need on your campus.

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A Better Way to Manage Financial Aid

Depending on your needs, you can maximize your aid policy and achieve your revenue goals sooner with MARKETview Financial Aid Optimization or Financial Aid Monitoring.

Know more about the yield sensitivity of students based on academic performance and ability/willingness to pay as well as deeper insight into how to optimize your net tuition revenue from specific student populations. Based on your preference, we can partner with you to build out a financial aid policy or you can create your own policy and we’ll provide expert consultation along the way.

Financial Aid Optimization
Customized, query-able, adaptive, interactive and dynamic simulation model created for the strategic deployment of merit- and need-based aid to meet your enrollment and revenue objectives. As your class builds, see real-time reporting on your enrollment and net tuition revenue in MARKETview.

Financial Aid Monitoring
Already have your financial aid policy in place? We can help with the next steps by carefully watching the totality of your funnel, not merely aid awards and admitted students. The ability to manage the composition of the pool as it’s forming allows for optimization of the aid model. In addition, real-time, year-to-year changes in behavior will be monitored and shared via routine consultations.

Key Advantages

Begin optimization up funnel to effectively influence the makeup of your inquiry pool instead of just depending on yield strategies and discounting.
Know your point-in-time progress toward reaching your revenue goals with data refreshed daily and accessible 24/7.
See strengths and weaknesses within your admit and deposit pools as they pertain to your policy and projections.
Gain insight into specific student segments to find students who need greater financial assistance and to uncover potential aid scenarios.
Access hundreds of custom filters for unique views of your market position in ways that have never existed before.

“The ROI of MARKETview is having my team think critically about how to solve complex problems.”
— Ned Jones, Vice President for Enrollment, Siena College

You are making high-stakes pricing decisions with incomplete information.

Financial aid strategy sits at the intersection of enrollment and finance. You are expected to maximize net tuition revenue, maintain or grow headcount, remain competitive in the market, and support institutional mission and access.

And you have to do all of that without a clear understanding of how students are responding, or how your competitors are pricing. Most institutions rely on historical models and internal data. But that approach doesn’t tell you your institution’s pricing power in the market, how different student populations are responding to aid packages, or where your aid policy is over or under-performing.

Without this important context, it is difficult to know whether your decisions are truly effective.

MARKETview enables you to identify and crack the specific drivers of your financial outcomes.

Financial aid strategy is not driven by a single metric, it is influenced by multiple interconnected factors. MARKETview helps you identify your Critical Elements for financial aid, such as:

Yield by income band
Discount rate by segment
Geographic pricing sensitivity
Enrollment patterns across aid levels

These elements are tracked daily using real-time data, allowing you to understand not just what is happening, but why.

For example, if your discount rate is increasing but yield is not improving, MARKETview helps you determine whether competitors are offering more aggressive aid, specific student segments are not responding to pricing, or your strategy and expectations are misaligned with market realities.

MARKETview allows you to move from broad adjustments to precise, targeted decisions. As a result, our partners consistently see improvements in net tuition revenue, discount rate optimization, and yield performance across key student populations.

Optimize your financial aid strategy with confidence.

Talk to an expert to see how MARKETview can help you understand your pricing, refine your strategy, and improve your outcomes.