The Late Effect: Data on Students Admitted After March
As the enrollment profession begins to dissect a truly anomalous and challenging yield season, new learnings are quickly emerging. One of the latest-breaking findings sheds light on the massive uptick…
Enrollment Evolved: How Inquiry Timing Affects Deposits
In our second post highlighting MARKETview’s new eBook, Enrollment Evolved: A Five-Year Study of Changing Student Behavior, we’ve chosen an excerpt exploring the correlation between the point at which students…
Enrollment Evolved: Demographic Breakouts 2019-2023
The following is an excerpt from MARKETview’s new eBook, Enrollment Evolved: A Five-Year Study of Changing Student Behavior. We created this eBook to assist enrollment professionals in understanding, and learning…
May 1 Aftermath: Achieving Enrollment Goals in a Challenging Year
Lacking its usual finality, May 1 wasn’t the entering-class bellwether that colleges have come to expect. So, what were the takeaways from this normally hallowed date in higher ed? Let’s…
The Real-Time Data Quiz: May ’24 Edition
With May 1 in the rearview mirror, we’ll dedicate this month’s quiz to seeing how institutions fared from deposit, regional, and consumer-income perspectives. It should come as no surprise that…
Awareness to Conversion: Reimagining the Traditional Marketing Funnel
The “marketing funnel” is a standard framework for many industries and higher education is no exception. While marketing campaign milestones and goals vary based on the advertised product, audiences evaluating…
The Real-Time Data Quiz: April ’24 Edition
For April, we’re keeping our focus on yield metrics using a sampling of the data we provide our MARKETview partners to address the populations that matter most for their success. …
Four Big Trends (So Far) this Yield Season
As colleges and universities hurtle toward their deposit deadlines (whether it’s May 1 or an extended date), uncertainty remains a key theme. With that in mind, MARKETview would like to…
Is the Enrollment Profession at a Crossroads? Part 3: Data, Analytics, and Proficiency
We’ve now arrived at the third and final installment covering how the growing number of disruptors within higher education are affecting the industry overall and, particularly, the Entering Class of…
The Real-Time Data Quiz: March ’24 Edition
With yield season in full swing, we’re going to use the March and April quizzes to focus exclusively on that hot-button topic. Today, we’ll look at the most recent data…