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The Real-Time Data Quiz: June ’24 Edition
We’ve been focusing our past few blogs on deposit outcomes, and we’ll continue that theme one final time this season…
The Late Effect: Data on Students Admitted After March
As the enrollment profession begins to dissect a truly anomalous and challenging yield season, new learnings are quickly emerging. One…
Enrollment Evolved: How Inquiry Timing Affects Deposits
In our second post highlighting MARKETview’s new eBook, Enrollment Evolved: A Five-Year Study of Changing Student Behavior, we’ve chosen an…
Enrollment Evolved: Demographic Breakouts 2019-2023
The following is an excerpt from MARKETview’s new eBook, Enrollment Evolved: A Five-Year Study of Changing Student Behavior. We created…
May 1 Aftermath: Achieving Enrollment Goals in a Challenging Year
Lacking its usual finality, May 1 wasn’t the entering-class bellwether that colleges have come to expect. So, what were the…
The Real-Time Data Quiz: May ’24 Edition
With May 1 in the rearview mirror, we’ll dedicate this month’s quiz to seeing how institutions fared from deposit, regional,…
Awareness to Conversion: Reimagining the Traditional Marketing Funnel
The “marketing funnel” is a standard framework for many industries and higher education is no exception. While marketing campaign milestones…
The Real-Time Data Quiz: April ’24 Edition
For April, we’re keeping our focus on yield metrics using a sampling of the data we provide our MARKETview partners to…
Four Big Trends (So Far) this Yield Season
As colleges and universities hurtle toward their deposit deadlines (whether it’s May 1 or an extended date), uncertainty remains a…
College Migration Trends: Student Preference Per Urbanicity
How does urbanicity (the degree to which a geographical area is considered urban) affect college choice? That was the question…
Is the Enrollment Profession at a Crossroads? Part 3: Data, Analytics, and Proficiency
We’ve now arrived at the third and final installment covering how the growing number of disruptors within higher education are…
The Real-Time Data Quiz: March ’24 Edition
With yield season in full swing, we’re going to use the March and April quizzes to focus exclusively on that…