Insights
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The 5 Most Meaningful Data Insights From Last Cycle’s Top Performers
Our partners have growth goals — 68.5% reported wanting an increased headcount. That’s why we examined more than 150 institutions in…

Improve Your Retention Strategy With Advanced Market Context
Retaining more students in today’s competitive higher-ed market is no easy feat, especially when you lack the quality intel to…

Five Qualities To Look For in an Enrollment Partner
In today’s challenging college landscape, it’s critical to find an enrollment partner that can bring more to the table in…

Is it Time to Move on From Discount Rate?
Anna Swanson, MARKETview Founding Partner, Data & Analytics, warns of the long-term impact if tuition pricing and discount rates continue to…

Families Matter: How to Increase Student Applications by Engaging Parents
High school students are all about becoming independent — learning to drive and working their first job. But when it…

Storytelling Works: Three Proven Ways to Elevate Your Email Campaigns
Recent testing from MARKETview shows that students who click or scan an email are 20x more likely to apply. So…

How Data Savvy Is Your Institution? Assess Your Data Practices Using an Analytical Maturity Model
Achieving enrollment and revenue goals has never been more contingent on institutions successfully leveraging data in the most effective ways…

Enrollment Evolved: Impact by Decision Round
In our third and final installment of enrollment findings from 2019-2023, we will focus on fluctuations within decision rounds for…



