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Four Steps for Changing Mindsets as a New Leader on Campus
Starting a leadership position at a new institution can prove to be an uphill battle. You’re often expected to bring…

Answering Even More of Your “One Big Beautiful Bill” Questions
MARKETview recently hosted a Q&A webinar featuring James Day, Founding Principal, and Anna Swanson, Managing Director of Data and Analytics,…

Identifying the Students Behind Rising Melt Rates Using Real-Time Data
Throughout the summer, sharp enrollment teams have been carefully measuring melt rates to help determine what their ultimate entering class…

Addressing and Overcoming the Pressures on International Students
Amid the several intensifying enrollment challenges and policy disruptions higher ed faces, international student enrollment may be the one leading…

What Shaped Student Enrollment in the 2024-25 Cycle?
With the 2025 enrollment cycle almost behind us, we wanted to reflect on a few of the biggest shakeups that…

Why Campus Visits Might Be Your Secret Weapon This Yield Season
This year—maybe because I have more high school seniors in my personal orbit—I’ve been surprised at how many still have…

Three New Year’s Resolutions for Forward-Thinking Enrollment Leaders
For enrollment leaders, the dawning of a new year means reflecting on past performance and establishing aspirational objectives for your…

Five Qualities To Look For in an Enrollment Partner
In today’s challenging college landscape, it’s critical to find an enrollment partner that can bring more to the table in…



