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Jennifer Winge on Building Cross-Campus Credibility Using Real-Time Data
As an enrollment leader, communicating the realities of the market with your board is a tricky topic to broach. In the face of shrinking student…
A Marketer’s Perspective on Effective Student Recruitment Campaigns
In the student recruitment sphere, many institutions lean on their vast higher ed experience to inform their strategy. But Katie Intihar, Managing Director of Two Ocean Marketing Services, takes a…
How Did Direct Admissions Students Yield in 2025?
As a follow up to our Direct Admissions report out in 2024 and the value it provided to enrollment leaders, the MARKETview team compiled a new suite of insights to uncover how this fast-growing decision type is faring in…
Chip Timmons on How His Team Is Navigating the Demographic Cliff
Dr. Nathan Grawe’s analysis of the impending demographic cliff is a familiar topic for enrollment leaders. His data-backed forecasts have…
What Can Selective Institutions Learn from Real-Time Decision Round Data?
Trying to predict student application behavior can be a moving target, one which you cannot afford to miss if you’re…
How is This Year’s FAFSA Launch Faring?
The last few years of FAFSA have been “rocky” at best. Memories of 2023’s troubled FAFSA launch and 2024’s more stable but…
Spending Less to Get More Inquiries: Building Your Institution’s Digital Brand
Digital marketing isn’t anything new, especially in the world of student recruitment. Most schools run social media accounts on sites…
What’s The Buzz From NACAC 2025?
This year’s NACAC took place during an unprecedented time in higher ed. We wanted to capture the mood at this momentous conference…
The Top Two Resources for Your Enrollment Persona
No matter what type of enrollment persona you embody, MARKETview is committed to setting you up for success with a…
Four Impactful NACAC Sessions You Won’t Want to Miss
NACAC is almost here, which means another lineup of insightful, informative sessions you can’t see anywhere else. With a packed slate…
Why is Computer Science Enrollment Declining … and What Comes Next?
Over the past two decades, higher ed has seen an explosion in demand from students seeking a degree in Computer…
Enrollment Tips From Sun Tzu (and Other Luminaries)
The adage, “knowledge is power” has been proven out time and time again across history. And it rings especially true…