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Common Application Influence Continues to Rise
The Common Application continues to gain share in overall volume. In mid-February 2020, 51.6 percent of total applications to all…
SAT Changing for ’24
Last week the College Board announced that the SAT is changing for 2024. Here’s what we know so far: What…
Celebrating Three Years
If Covid didn’t have other plans, we’d be gathering in Cape Coral, Florida tonight at the College Board Colloquium to…
The Need For Faster Horses?
Here is a famous quote attributed to Henry Ford: “If I had asked people what they wanted, they would have…
Early Applicants: Not One Size Fits All
A student applying early is a strong indicator of interest. They considered college choice sooner, applied faster, and believed there…
Revisiting the Local Market: How is EC22 Trending?
Six weeks ago we published an early look into how students closest to our partner campuses were behaving – finding a year-over-year drop in pre-senior…
Are Test Scores the New Visit?
Students visiting campus are signs for celebration and success at most colleges and universities. For prospective students, visiting campus has…
The Costly Impact of Inquiry Timing and Retention
Over the past several weeks we’ve explored how inquiry timing – when a student inquires at your college or university…
Gradually, Then Suddenly: Three Impacts of Test-Optional Admissions
“Gradually, then suddenly” is how Hemingway’s character described going bankrupt in The Sun Also Rises. It’s a fitting description of the…
The Local Market Challenge for Pre-Senior Inquiries
In previous blogs we’ve talked about the difference between pre-senior and senior inquiries – those students who inquire before their…
Understanding Retention Rates by Ethnicity: You Need to Be Looking Deeper
With the Fall semester beginning, it’s time to think about your retention plans. How are you identifying which students are…
Rethinking Retention: Are You Looking at Distance From Campus?
With students arriving on campus and the Fall semester getting underway, campus leaders are starting to decide on student success and retention…