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Four Key Email Campaign Recommendations for the Upcoming Cycle
The next admissions cycle is back in full swing after an eventful summer for higher ed which included major Supreme…

The Changing Landscape of College Search: Building a Proactive Response Plan
In March, the College Board announced a new tool for engaging with high school students called Connections, leaving many enrollment…

What We Know About the Behavior of Application Starters
As the next enrollment cycle continues to gain momentum, we’re able to see early insights for Application Starters, that is,…

Going to NACAC 2023? Here’s 6 tips to make the most of your time in Baltimore.
Whether you’re a NACAC veteran or this is your first time attending, we’ve compiled 6 quick tips to help make…

The Covid Class Part 4: This Cycle’s Deposits
For the past year, MARKETview has been monitoring the data behind the “Covid Class” — the entering class of 2023,…

Emerging Trends from the 2024 Inquiry Pool
With the end of the summer quickly approaching, we are beginning to get an early look at how the Entering…

Early Insights from MARKETview’s Comparative Aid Report
As colleges and universities wrap up the Entering Class of 2023 and shift their focus to the Entering Class of…

Recommendations from “The Reinvention of Financial Aid”
The upcoming impact of the “Better FAFSA” will permanently alter the landscape of financial aid and disrupt the ways that…

Understanding and Responding to the Implications of the Supreme Court’s Ruling on Affirmative Action
Colleges continue to face major, new challenges that fundamentally disrupt the way they have long operated. The impact of the…

Addressing Race and Admissions at the ACT Enrollment Planners Summit
Kicking off the 36th ACT Enrollment Planners Summit in Nashville, Tennessee, this week was Art Coleman, Managing Partner and Co-Founder…
