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Revisiting the Local Market: How is EC22 Trending?
Six weeks ago we published an early look into how students closest to our partner campuses were behaving – finding a year-over-year drop in pre-senior…

Are Test Scores the New Visit?
Students visiting campus are signs for celebration and success at most colleges and universities. For prospective students, visiting campus has…

The Costly Impact of Inquiry Timing and Retention
Over the past several weeks we’ve explored how inquiry timing – when a student inquires at your college or university…

Gradually, Then Suddenly: Three Impacts of Test-Optional Admissions
“Gradually, then suddenly” is how Hemingway’s character described going bankrupt in The Sun Also Rises. It’s a fitting description of the…

The Local Market Challenge for Pre-Senior Inquiries
In previous blogs we’ve talked about the difference between pre-senior and senior inquiries – those students who inquire before their…

Understanding Retention Rates by Ethnicity: You Need to Be Looking Deeper
With the Fall semester beginning, it’s time to think about your retention plans. How are you identifying which students are…

Rethinking Retention: Are You Looking at Distance From Campus?
With students arriving on campus and the Fall semester getting underway, campus leaders are starting to decide on student success and retention…

The Early Bird Gets… Ignored?
Switching focus is hard. From afar we are watching each of our MARKETview clients begin to welcome the entering class…

Webinar: Five Emerging Trends From the Entering Class of 2022
A glimpse into the top five trends the MARKETview inquiry pool data shows about the Entering Class of 2022.

Grading Your 2022 Inquiry Pool: Do You Have Enough of the Right Students?
July is an important point to step back and assess the state of your inquiry pipeline. Do you have enough “pre-senior” inquiries? And, more importantly,…

The Entering Class of 2021 is Different. Why?
Students who inquire about your school before their senior year of high school have always been a special population. While…